Principal’s Desk

ACADEMIC PROFILE

Research papers published in peer reviewed referred journal approved by UGC/University  

i. “ Measurement of customer satisfaction in banking industry- an application of serviqual  instrument” journal of dbct vol.1 (2) September 2014 pp.       [ISSN:2348-7984].
ii. “Marketing trends in the public sector banks in India” The journal of Business studies Vol 3(6) July 2006, University of Kerala.

iii. “Bank efficiency in India since reforms” Management Researcher Vol XIII (1) September 2006, Institute of Management Development and                       Research.

Research papers published in other reputed journal /Media.

i. “Education – the role of teacher and taught” an article in souvenir published by the University of Kerala.
ii. “Suicides in Kerala” – a research paper published in Vanitha magazine 2004 October.
iii. “How to use ATM” – Kerala Kaumudi daily.
iv. “Higher studies in USA” Kerala Kaumudi Onam supplement.

Publication other than journal articles (Books) 
i. Text  book on Financial market and Services – For M.Com degree in the University of Kerala

Presentation of papers in National level

i. Attended the 3 day National Seminar on Sanskrit studies conducted by Sree Sankaracharya University, Kalady, Kerala and presented a paper on “Sanskrit and Computer”.
ii. Participated National seminar on Economics and presented a paper titled “ banking and Economic Reforms in India” at Govt. College, Attingal
iii. Participated National seminar on Corporate Governance and presented a paper titled “ Corporate Governance” at Govt. College, Attingal
iv. Participated National seminar on Basic resources and development directions and
presented a paper titled “Cross selling activities of public sector banks in India” at Govt. Arts College, Trivandrum.
v. Participated National seminar on Co-operative institutions in the globalised economy of India” and presented a paper titled “ Co-operatives in Kerala” at Govt. College, Nedumangadu.
vi. Attended the National Seminar at Govt. Arts College, Thiruvananthapuram, and presented a paper titled “Recent crisis in Global Financial Market”
vii. Attended the National Seminar sponsored by Director of Collegiate Education, Kerala at at Baby John Memorial Govt. College, Chavara, Kollam, and presented a paper titled “Measurement of Customer satisfaction in banking industry – An application of Servqual instrument”.

Presentation of papers in State/University

i. Bodhi seminar series at Devaswom Board College, Sasthamcotta; paper entitled “ Cross selling operation is Commercial banks”.
ii. Bodhi seminar series at Devaswom Board College, Sasthamcotta; paper entitled “ Suicides in Kerala”.
iii. Participated in the 1 day seminar on Commerce Education in India under Globalisation organized by the Department of Commerce, University of Kerala and presented a paper titled “ Prospects of Commerce Education”.

Research Projects

i. UGC sponsored Minor Research project entitled: “A COMPARATIVE STUDY ON THE PERFORMANCE OF PRIVATE SECTOR SCHEDULED BANKS IN     KERALA  AT THE BRANCH LEVEL”.
ii. UGC sponsored Minor Research project entitled:” COMPARATIVE STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO PUBLIC       AND PRIVATE SECTOR BANKS IN KERALA.

Research Guidance (Ph.D) Awarded

i. “An evaluation of Training and Development practices in Co-operative Banks” Chithra.P, Assistant Professor of Commerce, N.S.S. College, Kottiyam
ii. “ Role of Local Self Government in the Infrastructural development of Kerala” Simu Rajendran, Assistant Professor of Commerce, S.N College, Varkala.
iii. “CRM in the Ayurvedic Health Tourism industries in Kerala” Sreeja Devi.V.M., Assistant Professor of Commerce, M.S.M.College, Kayamkulam . 

iv. “ Leadership styles and Job satisfaction- A study on the HSS in Kerala” Aarcha.SS, Asst. Professor, S.N.College, Kollam.